Snow White Floorstand
Retail Category: Electronics/Entertainment
Display Type: Freestanding: Temporary
Client: Buena Vista Home Entertainment, Burbank, Calif.
Producer: Cornerstone Display Group Inc., San Fernando, Calif.
Size of Run: 20,000
Comments: The merchandiser helped retailers sell one million DVDs on the first day of release. The overall design plays up the cute dwarfs and the villainous queen while incorporating the product into its look.