Video

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Temporary
Client: Buena Vista Home Entertainment, Burbank, Calif.
Producer: Smurfit-Stone Container Corp., Chicago
Size of Run: 7,400
Comments: A motion-activated sound chip simulates a clock striking midnight in an effort to recreate Disney's magic in-store. The multi-layered visuals were easy to attach to the display, thus ensuring high retailer compliance.

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Temporary
Client: Buena Vista Home Entertainment, Burbank, Calif.
Producer: Origin LLC, Burbank, Calif.
Size of Run: 24,000
Comments: Black and white imagery, gritty graphics and a timeline of events on the standee foster both the history of Pearl Harbor and the epic nature of the video release.

Retail Category: Electronics/Entertainment
Display Type: Freestanding: Temporary
Client: Buena Vista Home Entertainment, Burbank, Calif.
Producer: Origin LLC, Burbank, Calif.
Size of Run: 20,000
Comments: By depicting the characters on separate planes and sizing them proportionally to one another, this display achieves a sense of depth and the feeling that the characters are stepping out of the display. It helped build awareness for the DVD and video release.

Products: CDs, DVDs, music accessories
Number of displays: 800
P-O-P company: Diam POP Group, Woodside, N.Y
Distribution: FYE entertainment stores nationwide
Introduction: May 2002
Duration: Semipermanent
Construction: Heavy-gauge styrene and litho-mounted corrugated
Display set-up: Retail staff
Semipermanent floorstands were instrumental in boosting sales of bluegrass CDs in FYE entertainment stores, according to the company.

Retail Category: Mass Merchants
Display Type: Freestanding: Permanent
Client: Twentieth Century Fox, Century City, Calif.
Producer: Cornerstone Display Group Inc., San Fernando, Calif.
Size of Run: 1,500
Comments: Kmart, Best Buy and Wal-Mart stores nationwide received this permanent floorstand with interchangeable graphic panels for releases from Twentieth Century Fox. Its product trays accommodate both VHS and DVD video releases, and theft-deterrent DVD modules discourage pilferage.

Retail Category: Specialty Shops/Services
Display Type: Freestanding: Permanent
Client: Buena Vista Home Entertainment, Burbank, Calif.
Producer: Design Phase Inc., Northbrook, Ill.
Size of Run: 400
Comments: Retailers could customize the shelves or baskets used on these Disney fixtures for videos and DVDs.