Client: Walt Disney Studios Home Entertainment, Burbank, CA
Product(s) Promoted: 'UP' DVD and Blu-ray discs
Distribution: Electronics, mass merchants, grocery/drug store
Number of Stores: 18,000
Production Run Quantity: 18,000
Introduction: 11/10/09
Intended Duration: 1 month
Dimensions (H x W x D): 74" x 39" x 17"
Weight: 8 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Origin LLC, Burbank, CA
Design of the Times 2010 Contest Declaration