'Avatar' DVD Half Pallet
Brand: 20th Century Fox's "Avatar"
Insight: As the highest-grossing movie of all time, the "Avatar" retail launch needed to connect with as many consumers as possible.
Solution: Allow any shopper with a mobile phone to receive bonus "Avatar" content instantly via markers on retail displays and posters.
Description: This display at Best Buy featured the JagTag marker (see inset). Shoppers were instructed to take a picture of the marker with their phone and send it to a shortcode or e-mail address.
