Toy, Hobby, & Games

An interactive counter unit and a lit blade display highlight the system's screen and compact size.

Client: Nintendo of America Inc., Redmond, WA
Introduction: March 1, 2003
Distribution: Consumer Electronics/Entertainment Stores
Dimensions (H x W x D): 20" x 8" x 11"
Awards: Gold, Design of the Times 2003
Producer: Diam International, Woodside, NY
Called the lit blade interactive, this counter unit filters light through the blue plex on the spine. Along the side, the Game Boy Advance logo also utilizes a backlit element.

Client: Nintendo of America Inc., Redmond, WA
Introduction: March 20, 2003
Distribution: Consumer Electronics/Entertainment Stores
Dimensions (H x W x D): 12.5" x 12" x 9.5"
Weight: 15 lbs.
Producer: Trans World Marketing, E. Rutherford, NJ
The interactive counter display highlights features and benefits of the Nintendo Game Boy Advance SP system.

Client: Microsoft Corp., Redmond, Wash.
Size of Run: 1,050
Production Date: October 2002
Producer: Harbor Industries Inc., Grand Haven, Mich.
Division: Permanent, Entertainment: Home Entertainment, Non-Interactive
Comments: Microsoft wanted displays to announce that online gaming for Xbox was "Live." Panels explain what consumers need to make the product work.

Client: VTech Electronics of North America LLC, Glenview, Ill.
Size of Run: 1,000
Production Date: September 2002
Producer: Design Phase Inc., Northbrook, Ill.
Division: Temporary, Toys and Accessories
Comments: Shipped as a prepack display to Staples stores, this unit set up in seconds. Retail staff merely unpacked the display and attached the two-sided header. All 500 displays sold-through during the Christmas season.

Client: Lego Systems Inc., Enfield, Conn.
Size of Run: 800
Production Date: August 2002
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Sales Promotion: National
Comments: Past Lego model displays have shown a substantial increase in sales for the retailer, according to the contest entry, and a licensed product such as this "Star Wars" model case display broadens the appeal. Retailers prefer an actual product sample over a sign or case stacker.

Client: ActiVision, Santa Monica, Calif.
Size of Run: 660
Production Date: October 2002
Producer: Diam International, Woodside, N.Y.
Division: Semipermanent, Entertainment: Home Entertaintment Non-interactive
Comments: Steel tube side panels complement the visual appeal of the video game's packaging and provide a more prominent and hip display than typical corrugated shippers.

Client: Lego Systems, Enfield, Conn.
Size of Run: 225
Production Date: September 2002
Producer: Trans World Marketing,
East Rutherford, N.J.
Division: Semi-Permanent, Toys
Comments: Black color, a curved header design and wing panels transform a standard gondola rack into an eye-catching destination for a cost of less than $300. The rack can be used as a freestanding display or can be backed up to another display or wall.

Client: Hasbro Inc., Pawtucket, N.J.
Size of Run: 550
Production Date: June 2002
Producer: Design Phase, Northbrook, Ill.
Division: Permanent, Toys
Comments: Designed exclusively for placement near the entrance of Toys "R" Us stores, this four-sided display merchandises an entire line of miniature music players and music chips. A large 3-D die-cut header graphic helps brand the unit, which is constructed of masonite, MDF, peghooks and vacuum-formed plastic.