Resident Evil Licensees
Product: Marvel licensees' and promotional partners' entertainment and product offerings
Number of displays: 1,200
P-O-P company: JD Store Equipment Inc., Los Angeles
Distribution: Comic book retail outlets
Introduction: April 1996
Duration: Permanent
Construction: Metal and plastic backlit poster light box with a fluorescent tube
Via a movie-style poster light box and ancillary P-O-P, "Marvel Presents..." puts non-comic book related advertising in comic book stores.