Toy, Hobby, & Games

Product: "Backyard Football" CD-ROM game for kids
Number of displays: 2,000
P-O-P company: Graphic Finishers of America, St. Louis
Distribution: Mass merchants, specialty software retailers, toy stores and supermarkets
Introduction: November 1999
Duration: Temporary
Construction: Corrugated
Display set-up: In-house merchandising team and retail staff
This standee helped Humongous Entertainment penetrate the supermarket channel with its "Backyard Football" CD-ROM game for kids.

Client: Ty Inc., Chicago Product
Promoted: Beanie Babies
Objective: To promote consumer interest in Ty products.
Introduction: July 1999
Number of Displays: 1
Construction/Materials: Fiberoptics
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Fisher-Price, East Aurora, N.Y.
Product Promoted: View Master
Objective: To maximize visibility for the View Master product line. The freestanding spinner allows for more facings and a greater variety of products to be displayed.
Introduction: July 1999
Number of Displays: 2,250
Construction/Materials: Metal, wire, pillow-cut foam-core, litho printing
P-O-P Company: Darko Co., Twinsburg, Ohio

Client: Nintendo of America Inc., Redmond, Wa.
Distribution: Blockbuster Video stores
Size of Run: 5,000
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Division: Permanent, Entertainment and Computers
Objectives: To create awareness and excitement for both the rental and subsequent purchase of the new "SNAP" video game. The eye-catching stand-alone interactive kiosk enables customers to play the game and encourages them to rent or purchase it, as well as related accessories.

Client: Lego Systems Inc., Enfield, Conn.
Product Promoted: Lego Mania 2000
Objective: To gain access into new, underdeveloped market segments and non-traditional toy retailers.
Introduction: December 1999
Number of Displays: 3,000
Construction/Materials: .010 SBS printed four-color process and varnish laminated to B-flute on singleface
P-O-P Company: Triangle Display Group, Philadelphia

Client: The Little Tikes Co.
Producer: RCS, An American Greetings Co.
Comments: The objectives of the corroplast display were to introduce a new product extension; to differentiate the product from its competition; to demonstrate the product in its assembled and stored states; to use colorful graphics to attract consumers; and to create an easy-to-assemble, cost-effective, long-lasting unit. The client reported that the display helped gain additional endcap space at retail and helped increase sales of the product.

Client: Mattel Toys
Producer: Frank Mayer & Associates Inc.
Comments: According to the company, many accounts would not have taken on this product without the help of a display to explain the features and benefits. Prime space was secured for both the product and the display in 90% of all retail locations. Virtually all of the displays that were ordered have been placed. Sell-in exceeded planned goals by 47%.

Client: H.E. Butt
Producer: RCS, an American Greetings Company
Comments: The size of this display and its theme worked as a backdrop for sales promotion events. Participating retailers reported more than a 30% increase in overall seasonal purchases.