Toy, Hobby, & Games

Retailer: Kmart
This Easy-Bake Oven shelf talker, from News America Marketing, was positioned near cake mixes and other baking products. The shelf talkers included a take-one featuring cake decorating tips and communicating a sweepstakes that awarded an Easy-Bake and a one-year supply of cake mix.

Client: Fisher-Price, East Aurora, N.Y.
Producer: Darko Inc., Twinsburg, Ohio
Duration: Permanent
Production Date: May 2003
Size of Run: 8,000
Comments: This interactive display was used in Toys "R" Us, Wal-Mart and Target.

Client: Microsoft Corp., Redmond, Wash.
Producer: Design Phase Inc., Northbrook, Ill.
Duration: Permanent
Size of Run: 670
Comments: The retailer simply had to unpack this display and roll it onto the floor. The square pallet structure is angled in spots to give it extra appeal, and a metal frame with wire trays and pegboard panels upgrade the display from a standard corrugated pallet.