Kasey the Kinderbot Interactive Shelf Display and ROM Tray
Client: Fisher-Price, East Aurora, N.Y.
Producer: Darko Inc., Twinsburg, Ohio
Comments: Designed to fit on an endcap or in-line setting, this display scans for nearby foot traffic and, once triggered, relays an audio message that introduces the product and asks the consumer to push a white "Try Me" button. The interactive display helped introduce the new toy that successfully climbed to be the fourth best-selling infant/pre-school toy in the industry, according to the entrant company.