Toy, Hobby, & Games

Client: Microsoft Corp., Redmond, WA
Producer: Rapid Displays, Chicago and Union City, CA
Comments: The feeling of a believable city in this standee is created through the foreshortening of buildings and litho printing on foil, which gives the fire in the sky a shimmering, animated feel that resembles reflected flames. The Master Chief character is constructed of more than 25 pieces of multi-layered foamboard.

Client: Hasbro Inc., Pawtucket, NJ
Production Date: July 8, 2004
Size of Run: 4,000
Duration: Permanent
Distribution: Mass Merchants
Dimensions (H x W x D): 5' x 3' x 2'
Weight: 15 lb.
Producer: United Displaycraft, Des Plaines, IL
Comments: The functioning Video Now Jr. unit is secured to the display with wire.

Client: Fisher-Price, East Aurora, NY
Distribution: Retailers including Toys "R" Us, Target, Kohl's, Kmart and Wal-Mart
Number of Displays: 2000+
Date of Introduction: April 2004
Producers: Eric Mower & Associates, Buffalo, NY (design); various printers
Comments: This display and accompanying guidebook were used to create a consistent brand message across all Fisher-Price retail partners.

Client: Hasbro Inc., Pawtucket, NJ
Production Date: May 31, 2004
Size of Run: 8,200
Duration: Permanent
Producer: United Displaycraft, Des Plaines, IL

Client: LeapFrog Industries, Emeryville, CA
Introduction: August 13, 2004
Size of Run: 870
Dimensions (H x W x D): 5' x 2' x 2'
Weight: 60 lb.
Duration: Permanent
Producer: United Displaycraft, Des Plaines, IL

Client: American Girl, Middleton, WI
Production Date: August 24, 2004
Size of Run: 1,000
Duration: Temporary
Producer: Great Northern Display Group, Racine, WI