Toy, Hobby, & Games

Client: Microsoft Corp., Redmond, Wash.
Size of Run: 1,050
Production Date: October 2002
Producer: Harbor Industries Inc., Grand Haven, Mich.
Division: Permanent, Entertainment: Home Entertainment, Non-Interactive
Comments: Microsoft wanted displays to announce that online gaming for Xbox was "Live." Panels explain what consumers need to make the product work.

Client: VTech Electronics of North America LLC, Glenview, Ill.
Size of Run: 1,000
Production Date: September 2002
Producer: Design Phase Inc., Northbrook, Ill.
Division: Temporary, Toys and Accessories
Comments: Shipped as a prepack display to Staples stores, this unit set up in seconds. Retail staff merely unpacked the display and attached the two-sided header. All 500 displays sold-through during the Christmas season.

Client: Lego Systems Inc., Enfield, Conn.
Size of Run: 800
Production Date: August 2002
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Sales Promotion: National
Comments: Past Lego model displays have shown a substantial increase in sales for the retailer, according to the contest entry, and a licensed product such as this "Star Wars" model case display broadens the appeal. Retailers prefer an actual product sample over a sign or case stacker.

An in-store environment for Toys "R" Us' flagship Manhattan store features Microsoft Corp.'s Xbox product line.
Producer: DCI Marketing, Milwaukee

Custom display program promotes online gaming kit