Toy, Hobby, & Games

Hasbro, General Mills among other winners

Manufacturer-owned stores bypass retailers, provide opportunity to test merchandising, and, yes, they do make money

Client: Nintendo of America, Redmond, WA
Introduction: January 28, 2005
Size of Run: 2,900
Distribution: Consumer Electronics/Entertainment
Dimensions (H x W x D): 2'3" x 1'8" x 6"
Weight: 2 lb.
Producer: Wetzel Brothers, Cudahy, WI

Client: Nintendo of America, Redmond, WA
Introduction: January 20, 2005
Size of Run: 1,000
Distribution: Consumer Electronics/Entertainment
Dimensions (H x W x D): 1'4" x 1'2" x 7"
Weight: 1 lb.
Producer: Wetzel Brothers, Cudahy, WI

Client: VTech, Arlington Heights, IL
Introduction: September 1, 2004
Size of Run: 775
Distribution: Toy Stores
Dimensions (H x W x D): 2' x 3' x 2'
Weight: 20 lb.
Producer: Design Phase Inc., Waukegan, IL