Toy, Hobby, & Games

Hasbro, General Mills among other winners

Manufacturer-owned stores bypass retailers, provide opportunity to test merchandising, and, yes, they do make money

Client: Toys "R" Us Inc., Wayne, NJ
Introduction: August 15, 2004
Size of Run: 750
Distribution: Toy Stores
Dimensions (H x W x D): 86" x 26" x 14"
Weight: 150 lb.
Producer: Design Phase Inc., Waukegan, IL

Client: Hasbro Inc., Pawtucket, RI
Introduction: April 2, 2005
Size of Run: 700
Distribution: Sporting Goods/Pet/Toy Stores
Dimensions (H x W x D): 27" x 25" x 25"
Weight: 7 lb.
Producer: Maro Display Inc., North Kingstown, RI

Client: New Creature for Walt Disney Co., Rogers, AK
Introduction: February 15, 2005
Size of Run: 600
Distribution: Sporting Goods/Pet/Toy Stores
Dimensions (H x W x D): 4' x 3'11" x 1'7"
Weight: 50 lb.
Producer: Ideal, Chicago, IL

Client: Nintendo of America, Redmond, WA
Introduction: December 22, 2004
Size of Run: 1,575
Distribution: Consumer Electronics/Entertainment
Dimensions (H x W x D): 5'1" x 3'2" x 1'
Weight: 5 lb.
Producer: Wetzel Brothers, Cudahy, WI

Client: Nintendo of America, Redmond, WA
Introduction: May 5, 2005
Size of Run: 575
Distribution: Mass Merchants
Dimensions (H x W x D): 4'9" x 3'2" x 3'2"
Weight: 185 lb.
Producer: New Dimensions Research Corp., Melville, NY