Lamaze Floorstand
Product: Plush animals, books and boxed toys
Number of displays: 800
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Toy chain and independent stores, hobby and gift stores
Introduction: March 2003
Duration: Semipermanent
Construction: Steel frame and shelving
Display set-up: Retail staff
Comments: Lamaze International's new spinner display consolidates its toy products into one unit and promotes the company's updated logo and packaging.