Toy, Hobby, & Games

Client: Sony Computer Entertainment, Foster City, CA
Product(s) Promoted: PlayStation 3 Game System
Distribution: GameStop, Circuit City
Number of Stores: 5,500
Production Run Quantity: 5,500
Introduction: November 2006
Intended Duration: 4 years
Dimensions (H x W x D): 79" x 24" x 34"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001
Producer: Rapid Displays, Chicago and Union City, CA

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Design of the Times 2007 Contest Declaration

Client: Blockbuster Inc., Dallas
Producer: Idea Planet, Dallas
Size of Run: 4,700
Production Date: October 2006
Comments: This shipper sells Happy Feet toys and licensed products on the front, but utilizes the back of the display to create an entertaining 3-D visual to promote the film in theaters.

Client: Wal-Mart Stores Inc., Bentonville, AR
Producer: Frank Mayer & Associates Inc., Grafton, WI
Size of Run: 3,000+
Production Date: April 2006
Comments: The display unifies the video game category and allows shoppers to test video games and view graphics on the accompanying flat-screen monitor.

Client: Sony Computer Entertainment America Inc., Foster City, CA
Production Run: 650
Production Date: October 2006
Producer: Rapid Displays, Chicago and Union City, CA
Comments: This kiosk was designed to capture valuable endcap real estate in Circuit City gaming departments.

Client: Fisher-Price, East Aurora, NY
Product(s) Promoted: Kid-Tough Digital Camera, Star Station, and Kid-Tough FP3 Player
Distribution: Wal-Mart
Number of Stores: 2,100
Production Run Quantity: 2,100
Introduction: September 2006
Intended Duration: One year
Dimensions (H x W x D): 14" x 30" x 16"
Weight: 20 lbs.
Budget Category (U.S.): $201 - $250
Producer: Darko Inc., Twinsburg, OH

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Design of the Times 2007 Contest Declaration