Toy, Hobby, & Games

Retailer: Toys "R" Us
Location: Las Vegas

Client: Mattel, El Segundo, CA
Producer: Design Phase Inc., Waukegan, IL
Size of Run: 2,500
Production Date: February 2006
Comments: This interactive shelf unit features a vacuum-formed base and dome, steel mounting brackets and four-color litho-printed graphics.

Client: Mattel, El Segundo, CA
Product(s) Promoted: Hot Wheels Race Cars
Distribution: Toy stores
Number of Stores: 425
Production Run Quantity: 450
Introduction: September 2006
Intended Duration: Two years
Dimensions (H x W x D): 60" x 24" x 36"
Weight: 130 lbs.
Budget Category (U.S.): $451 - $500
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Dalmations Nintendogs Video Game
Distribution: Game Crazy, Toys 'R' Us, Fry's, Nintendo World Stores
Number of Stores: 1,400
Production Run Quantity: 1,400
Introduction: October 2006
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 56" x 29" x 12"
Weight: 6 lbs.
Budget Category (U.S.): $26 - $50
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2007 Contest Declaration

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: Nerf Showtime Hoops
Distribution: Wal-Mart
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: August 2006
Intended Duration: Two months
Dimensions (H x W x D): 72" x 24" x 24"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: TJ Bearytale
Distribution: Wal-Mart, Toys "R" Us
Number of Stores: 6,100
Production Run Quantity: 6,100
Introduction: August 2006
Intended Duration: Six months
Dimensions (H x W x D): 24" x 24" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2007 Contest Declaration

Client: Fisher-Price Inc., East Aurora, NY
Producer: Ovation In-Store, Maspeth, NY
Size of Run: 615
Production Date: August 2006
Comments: This display showcases a fully opened and furnished toy kitchen on an angled vacuum-formed base.