Toy, Hobby, & Games

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Computer games and hardware
Distribution: Game Crazy & GameStop Stores
Number of Stores: All locations
Production Run Quantity: 5,300
Introduction: February 2007
Intended Duration: 6-12 weeks
Dimensions (H x W x D): 12" x 12" x 4"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10

Client: Mattel, El Segundo, CA
Product(s) Promoted: PollyWheels Toys
Distribution: Toy Stores
Number of Stores: 425
Production Run Quantity: 450
Introduction: March 2007
Intended Duration: Two years
Dimensions (H x W x D): 16" x 18" x 16"
Weight: 15 lbs.
Budget Category (U.S.): $251 - $300
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Retailer: Walgreens
Location: Atlanta

Retailer: OfficeMax
Location: Atlanta