Toy, Hobby, & Games

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: Spider-Man 3 and Transformers products
Distribution: Wal-Mart
Number of Stores: 1,580
Production Run Quantity: 1,585
Introduction: March 2007
Intended Duration: One year
Dimensions (H x W x D): 54" x 48" x 40"
Weight: 216 lbs.
Budget Category (U.S.): $651 - $700

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: FurReal Friends Lamb and Pig Newborns
Distribution: Target
Number of Stores: 1,070
Production Run Quantity: 1,070
Introduction: November 2006
Intended Duration: Four months
Dimensions (H x W x D): 12" x 11" x 12"
Weight: 14 lbs.
Budget Category (U.S.): $101 - $150

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Wal-Mart, Kmart, Best Buy, Toys "R" Us
Number of Stores: 5,000
Production Run Quantity: 9,950
Introduction: November 2006
Intended Duration: Two weeks
Dimensions (H x W x D): 72" x 48" x 48"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Computer games and hardware
Distribution: Game Crazy & GameStop Stores
Number of Stores: All locations
Production Run Quantity: 5,300
Introduction: February 2007
Intended Duration: 6-12 weeks
Dimensions (H x W x D): 12" x 12" x 4"
Weight: 1 lb.
Budget Category (U.S.): $6 - $10

Client: Mattel, El Segundo, CA
Product(s) Promoted: PollyWheels Toys
Distribution: Toy Stores
Number of Stores: 425
Production Run Quantity: 450
Introduction: March 2007
Intended Duration: Two years
Dimensions (H x W x D): 16" x 18" x 16"
Weight: 15 lbs.
Budget Category (U.S.): $251 - $300
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: DVDs
Distribution: Wal-Mart, Kmart, Best Buy, Toys "R" Us
Number of Stores: 5,000
Production Run Quantity: 21,000
Introduction: October 2006
Intended Duration: One month
Dimensions (H x W x D): 72" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $51 - $100

Client: PlayMobil USA Inc., Cranbury, NJ
Product(s) Promoted: PlayMobil Pirate Diorama
Distribution: Target
Number of Stores: 1,300
Production Run Quantity: 1,300
Introduction: June 2007
Intended Duration: Six months to One year
Dimensions (H x W x D): 13" x 23" x 15"
Weight: 18 lbs.
Budget Category (U.S.): $51 - $100

Client: K'nex Industries, Hatfield, PA
Product(s) Promoted: Connection Toy Set
Distribution: Toys "R" Us
Number of Stores: 460
Production Run Quantity: 500
Introduction: November 2006
Intended Duration: 3-4 months
Dimensions (H x W x D): 86" x 36" x 40"
Weight: 50 lbs.
Budget Category (U.S.): $501 - $550
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Mario Party 8 for the Nintendo Wii
Distribution: GameStop, Game Crazy, Fry's, Nintendo World Store
Number of Stores: 4,500
Production Run Quantity: 1,000 for the mini; 3,500 for the full-size deluxe
Introduction: May 2007
Intended Duration: Three months
Dimensions (H x W x D): 58" x 33" x 17"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50