Toy, Hobby, & Games

Retailer: Jewel-Osco
Location: Chicago

Studio's 'Toy Story 3' spawns a multitude of related retail campaigns

Client: Mattel Inc., El Segundo, CA
Product(s) Promoted: D-Rex, A Robotically Recreated Predator
Distribution: Toys 'R' Us
Number of Stores: 450
Production Run Quantity: 465
Introduction: 9/1/09
Intended Duration: 1 year
Dimensions (H x W x D): 24" x 36" x 19"
Weight: 75 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: Darko Inc., Twinsburg, OH

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Design of the Times 2010 Contest Declaration

Client: Target Corp., Minneapolis, MN
Product(s) Promoted: Toy Story Licensed Product
Distribution: Mass Merchants
Number of Stores: 1,700
Production Run Quantity: 1,700
Introduction: 5/7/10
Intended Duration: 5 weeks
Dimensions (H x W x D): 146" x 192" x 12"
Weight: 50 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: KNOCK Inc., Minneapolis, MN

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Design of the Times 2010 Contest Declaration

Client: Microsoft, Redmond, WA
Product(s) Promoted: Halo Wars Game
Distribution: Gaming stores and mass merchants
Number of Stores: 5,200
Production Run Quantity: 6,400
Introduction: 1/23/09
Intended Duration: 1 month
Dimensions (H x W x D): 61" x 32" x 18"
Weight: 9 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Origin LLC, Burbank, CA

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Design of the Times 2010 Contest Declaration

Client: Microsoft, Redmond, WA
Product(s) Promoted: Alan Wake Game
Distribution: GameStop locations in the U.S.
Number of Stores: 4,400
Production Run Quantity: 4,500
Introduction: 4/26/10
Intended Duration: 1 month
Dimensions (H x W x D): 59" x 24" x 13"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Origin LLC, Burbank, CA

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Design of the Times 2010 Contest Declaration

Client: Indy Racing League & Mattel Inc., Indianapolis & El Segundo, CA
Product(s) Promoted: Hot Wheels collector cars
Distribution: Indy Racing League Retail Shop
Number of Stores: 1
Production Run Quantity: 1
Introduction: 4/19/09
Intended Duration: 7 months
Dimensions (H x W x D): 11" x 17" x 1"
Weight: 1 lb.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Mattel Inc., El Segundo, CA

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Design of the Times 2010 Contest Declaration