Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales.
The rapid expansion of the natural products category into mass market outlets offers new business opportunities -- and P-O-P challenges -- for marketers.
Manufacturer and retailer opinions on slotting fees in the supermarket industry are gauged in a new study conducted by the Marketing Science Institute.
