Information Resources Report on Dollar Stores Highlights from the research firm's October 2002 channel report Shopper Loyalty and Advertising Effectiveness Insight Express finds pet owners true to their brands, shoppers attuned to circulars Sweets Sales Get Sweeter Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P. The Inter-Store Mobility of Supermarket Shoppers An abstract from the Journal of Retailing (Volume 78, Issue 4) Hall of Fame Profile: Chris DeMarco A profile of Pepsi's Christopher DeMarco Sherwood Intros 'Got Milk?' Candy Moooove over Milk Duds... New Thoughts on Fresh Merchandising Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned. Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements? Abstract from the Journal of Retailing (Volume 78, Issue 4) An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc. Patriotism Fuels Little Debbie Promo First Previous 794 795 796 797 798 Next Last
