Supermarket/Grocery

Product: Henry Weinhard's Private Reserve and Private Reserve Dark beers
P-O-P company: 206 Marketing, Portland, Ore.
Distribution: Supermarkets and convenience stores
Introduction: May 1994
Duration: Permanent
Construction: Metal wire (rack); canvas (headers and side panels)
The Big Hank display rack, showcasing new 22-ounce bottles of Henry Weinhard's Private Reserve brews, reminds consumers of Weinhard's pioneer heritage of quality and style.

Product: Home cleaning instruments
P-O-P company: McLean Packaging Corp., Philadelphia
Distribution: Home centers, supermarkets, drug stores
Introduction: May 1994
Duration: Promotional
Construction: Corrugated
Corrugated displays have been developed for several of Quickie's products, including the Web Duster, center.

Products: House of Tsang Take-Out meals and House of Tsang Instant Oriental Soups
Introduction: July 1994
P-O-P Company: Smythe Co., Minneapolis
Distribution: Supermarkets (soups); supermarkets, mass merchants and discount clubs (Take-Out meals)
Duration: Temporary
A new House of Tsang Take-Out meal display is being tested by Hormel in select markets. It holds 24 boxes of "cuisine for two." A take-one box holds free chopsticks.

Product: Hershey Nuggets
Number of displays: 75,000
P-O-P companies: Mid-Atlantic Packaging, Montgomeryville, Pa.
Distribution: Supermarkets, drug stores, mass merchants and convenience stores
Introduction: August 1994
Duration: Temporary
Construction: Corrugated with four-color-process litho header
The introduction of three flavors of Hershey's Nuggets, a line extension of its Hershey's Milk Chocolate, Milk Chocolate With Almonds and Cookies 'n' Mint brands, was handled with a corrugated floorstand.

Annual surveys show growth and ongoing potential for both buyers and sellers of P-O-P