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Supermarket/Grocery

  • Henry Weinhard's Private Reserve

    Product: Henry Weinhard's Private Reserve and Private Reserve Dark beers
    P-O-P company: 206 Marketing, Portland, Ore.
    Distribution: Supermarkets and convenience stores
    Introduction: May 1994
    Duration: Permanent
    Construction: Metal wire (rack); canvas (headers and side panels)
    The Big Hank display rack, showcasing new 22-ounce bottles of Henry Weinhard's Private Reserve brews, reminds consumers of Weinhard's pioneer heritage of quality and style.
    Henry Weinhard's Private Reserve
  • Quickie Manufacturing Corp. Brooms and Mops

    Product: Home cleaning instruments
    P-O-P company: McLean Packaging Corp., Philadelphia
    Distribution: Home centers, supermarkets, drug stores
    Introduction: May 1994
    Duration: Promotional
    Construction: Corrugated
    Corrugated displays have been developed for several of Quickie's products, including the Web Duster, center.
    Quickie Manufacturing Corp. Brooms and Mops
  • Hormel Foods Take-Out

    Products: House of Tsang Take-Out meals and House of Tsang Instant Oriental Soups
    Introduction: July 1994
    P-O-P Company: Smythe Co., Minneapolis
    Distribution: Supermarkets (soups); supermarkets, mass merchants and discount clubs (Take-Out meals)
    Duration: Temporary
    A new House of Tsang Take-Out meal display is being tested by Hormel in select markets. It holds 24 boxes of "cuisine for two." A take-one box holds free chopsticks.
    Hormel Foods Take-Out
  • KitchenArt Adjust-a-Measure

    Product: KitchenArt Adjust-a-Measure measuring spoons
    Number of displays: 7,000
    P-O-P companies: E and E Display Group (floorstand), Lawrence, Kan.; Rez-Tech Corp. (cannister), Kent, Ohio; Andex Industries (carousel), Escanaba, Mich.
    Distribution: Supermarkets, hardware and home improvement stores
    Introduction: October 1994
    Duration: Temporary
    Construction: Corrugated (floorstand); vacuum-formed plastic (carousel)
    KitchenArt Adjust-a-Measure
  • Frookies Power Rangers

    Products: R.W. Frookies Inc. Dinozord Sandwich Cookies, Power Graham Cookies and Power Snack Cookies
    P-O-P companies: Taurus Packaging (manufacture of all displays, except Power Snack prepack), East Cherry Hill, N.J.; Inland Container (manufacture of Power Snack unit), Middletown, Ohio
    Distribution: Supermarkets
    Introduction: June 1994
    Duration: Semipermanent
    Construction: Corrugated
    Frookies Power Rangers
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