Supermarket/Grocery

Product: Multiple toy brands
Number of displays: 1,000
P-O-P company: Jerry V. Johnson & Associates Inc., Burbank, Calif. (redesign, production coordination); General Container, Buena Park, Calif. (manufacturing)
Distribution: Large supermarkets and drug stores
Introduction: September 1994
Duration: Temporary
Construction: Multicolor printing on corrugated with extruded plastic pegs and die-cut header
Mattel's new Toy Zone display draws customers to all of its sides, yet uses less space than traditional shippers.

Product: Seasonal greeting cards
Number of displays: 2,000
P-O-P company: United Displaycraft, Chicago
Distribution: Mass merchants, supermarkets and drug stores
Introduction: August 1994
Duration: Permanent
Construction: Tubular steel frame; wire grid wings and back
American Greetings' Optimum Outpost, intended to boost sales of seasonal greeting cards, features a one-piece, tubular steel construction that can be folded down to less than 1 foot in depth.

Product: Old Milwaukee Ice beer
Number of displays: 7,500
P-O-P company: Flair Communications Agency (design), Chicago; Continental Litho (printing), Cleveland; Westcott Paper (manufacture), Detroit
Distribution: All off-premise locations, including liquor stores, supermarkets and convenience stores
Introduction: July 1994
Duration: Semipermanent
Construction: 80-pound glossy enamel stock, printed in multiple colors and mounted on corrugated

Client: Coors Brewing Co.
Product: Coors beer
P-O-P company: MCA Sign Co., Massillon, Ohio
Distribution: Supermarkets, c-stores, liquor stores, on-premise
Construction: Process color printed aluminum; die-cut and embossed aluminum
Introduction: Spring 1994

Client: Miller Brewing Co.
Product: Miller Lite
P-O-P company: MCA Sign Co., Massillon, Ohio
Distribution: Supermarkets, c-stores, liquor stores, on-premise
Construction: Process color printing; die-cut and embossed aluminum
Introduction: August 1994