Supermarket/Grocery

Product: Zip 250 disks
Number of displays: 2,000
P-O-P companies: Asatsu Advertising (design), Gardena, Calif.; Blum Productions (manufacture), Elmsford, N.Y.
Distribution: Office stores, computer stores, drugstores, supermarkets, mass merchants
Introduction: June 1999
Construction: Corrugated standee
Display set-up: Retail staff
P-O-P for Fujifilm's new Zip 250 data storage disks includes a standee.

Product: Bird feeders
P-O-P company: Cull Design Inc., Grand Rapids, Mich.
Distribution: Home centers, supermarkets, garden stores, drugstores
Introduction: October 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Whitehall Products LLC has introduced a prepacked display of bird feeders to increase impulse sales and offer off-shelf display space to retailers.

Combine merchandising goals and messages with displays that are the right size and easy for staff to assemble.

Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales.

Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance

Product: Odwalla Bars
Number of displays: 110
P-O-P company: Coastal Woodworks, Nobleboro, Maine
Distribution: Health food stores, supermarkets
Introduction: March 1999
Duration: Permanent
Construction: Pine
Display set-up: Direct store distribution network (in-house)
This wooden floorstand conveys the simple, organic nature of the Odwalla Bar, utilizing the case box graphics to tell the product's story.