Supermarket/Grocery

Product: Odwalla Bars
Number of displays: 110
P-O-P company: Coastal Woodworks, Nobleboro, Maine
Distribution: Health food stores, supermarkets
Introduction: March 1999
Duration: Permanent
Construction: Pine
Display set-up: Direct store distribution network (in-house)
This wooden floorstand conveys the simple, organic nature of the Odwalla Bar, utilizing the case box graphics to tell the product's story.

Sam Weiss Woodworking Inc.
Best Foods/Kellogg Co.
Comments: Designed to be shoppable from any direction, this display was designed for placement in the dairy section of supermarkets. After being placed in about 100 stores, sales increased 400%.

The rapid expansion of the natural products category into mass market outlets offers new business opportunities -- and P-O-P challenges -- for marketers.

Product: Newspapers
Number of displays: 5,000
P-O-P company: Weber Display & Packaging, Philadelphia
Distribution: Supermarkets
Introduction: April 1999
Duration: Temporary
Construction: 200-pound B-flute corrugated
Display set-up: Retail staff
Traditional images of newsboys and a newsgirl were used to promote impulse sales of the Philadelphia Inquirer and Philadelphia Daily News in supermarkets and other retail locations.

Product: A&W root beer
Number of displays: 750
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets
Introduction: April 1999
Duration: Permanent
Construction: Steel coated with enamel, plastic glide racks, lightweight coreboard for graphics
Display set-up: Retail staff or merchandisers
Using previously unused display space, the A&W Float Bridge encourages consumers to make the connection between A&W root beer and ice cream.