Supermarket/Grocery

Here's the Scoop:

Product: Fruitlings dried-fruit snacks
Number of displays: 2,000
P-O-P company: North Bay Wood Inc.,Rohnert Park, Calif.
Distribution: Supermarkets
Introduction: September 1999
Duration: Semipermanent Construction: Wood, cardstock
Display set-up: Field staff
Sunsweet Growers' wood display was designed to help its new Fruitling dried-fruit snacks gain space in the produce department of supermarkets.

Kendall-Jackson enhances its summer P-O-P presence with garden trellis structure