Supermarket/Grocery

Excerpts from an IBM Business Consulting Services report on the state of the consumer packaged goods industry

Highlights from ACNielsen's Annual Report on Channel Shopping Shifts

Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles.

Client: Madden Communications on behalf of Kraft, Wood Dale, Ill.
Size of Run: 5,000
Production Date: April 2002
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Grocery and General Merchandise
Products: Containerized and Processed Foods
Comments: This space-efficient unit for small coffee tins was designed to gain secondary placement in supermarkets across the country. The sides of the unit were hot stamped so it appears that steam is coming out of the coffee cups.

A federal report on in-store advertising frequency, by channel