Supermarket/Grocery

The Point of Packaging

Best practices in package design
P-O-P Helps Expansion to American Greetings Gift Line
Labatt, Bauer Hope to 'Score' With Promo
All Signs Point to Less

Designers are urging retail clients to exercise a little graphic restraint with their signage.
Dr Pepper/Seven Up 'Flips' for dnL
Wrigley Launches Eclipse Flash Strips
Buchanan's Bottle and Box Display

Client: Schieffelin & Somerset Co., New York
Introduction: October 2002
Construction: Corrugated, paperboard
Distribution: Liquor stores, supermarkets
P-O-P company: Perry Marketing, New York
Comments: Featuring the signature Buchanan's bottle and box, this holiday display is decked out with poinsettias. It ships pre-assembled and can be used on the sales floor or as a window display.
Private-Label: In the past 12 months, how have retailers' private-label marketing strategies impacted your own marketing strateg
Account-Specific P-O-P: In the past 12 months, have you done more, less or the same amount of account-specific P-O-P for retaile
2003 P-O-P Trends Report

The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P.