Supermarket/Grocery

Marks & Spencer, the U.K.-based chain, has found a way to manage the planning and implementation of 6,500 merchandising set changes every week, while still keeping logistics costs down.

Client: Kelloggs Co., Battle Creek, MI
Introduction: January 15, 2002
Distribution: Supermarkets
Dimensions (H x W x D): 7" x 10" x 1 1/2"
Weight: 1/2 lb.
Producer: Joliet Pattern Inc., Crest Hill, IL
Comments: Lenticular graphics on 3-D shelf signs for Kellogg's new Disney cereals shift scenes as shoppers walk past the display.

Client: Tic Toc, Dallas
Comments: These illuminated clocks were used to promote Pepsi and Mountain Dew to Hispanic markets in northern California.
Introduction: October 2001
Size of Run: 150
Distribution: Supermarkets in northern California
Construction/Materials: Polyethylene housing, screenprinted graphics, digital clock, fluorescent lamp
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Comments: Customers purchasing the VHS or DVD release of "Dr. Seuss' How the Grinch Stole Christmas" from Universal Studios Home Video could receive a free two-liter bottle of A&W, Canada Dry, 7 UP or Sunkist. These pole signs called attention to the holiday promotion.
Introduction: December 2001
Size of Run: 2,500
Distribution: Supermarkets nationwide
Construction/Materials: Cardstock, four-color lithography

Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands.

Client: The Coca-Cola Co., Atlanta
Comments: Retailers can adjust this pole display to hold two, three or four coolers depending on their merchandising needs. The graphics on each cooler can be changed to showcase different Coca-Cola brands or temporary promotions. Each cooler holds 24 cans or 18 20-ounce bottles.
Introduction: Spring 2002
Construction/Materials: Double-walled, rotationally molded polyethylene
Distribution: C-stores and supermarkets
P-O-P Company: Iowa Rotocast Plastics, Decorah, Iowa

Client: Snapple Beverage Group, White Plains, N.Y.
Comments: Snapple produced four different neon signs and two neon face-lit clocks to build awareness for its Snapple beverages and new Venom energy drink.
Introduction: May 2001
Size of Run: 3,350
Distribution: C-stores, supermarkets
Construction/Materials: Neon, wire, backlit panels, face-lit graphics
P-O-P Company: Array Marketing Group, KCS Industries Division, Los Angeles

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This display has been a hit with retailers since Sept. 11 because it provides additional display space for newspapers and magazines, according to Christopher DeMarco, senior manager of merchandising development. The unit holds 40 two-liter bottles and 30 12-packs of Pepsi products.
Introduction: Spring 2001
Construction/Materials: Powder-coated steel tubing and wire; two-color screened vinyl header
Distribution: C-stores and supermarkets

Client: The Pepsi-Cola Co., White Plains, N.Y,
Products Promoted: Pepsi and Frito-Lay products and Hasbro toys
Comments: Pepsi and Hasbro Inc. teamed up to offer "Toy Bucks" to consumers purchasing Pepsi and Frito-Lay products over the holidays. Featuring multiple graphic planes to add depth, this hanging sign called attention to the coupon offer on specially marked packages.
Introduction: November 2001
Size of Run: 3,000
Construction/Materials: 80-pound, four-color litho mounted to 200-pound corrugated