Supermarket/Grocery

Client: The Coca-Cola Co., Atlanta
Comments: Highlighting Coca-Cola's relationship with NASCAR, this molded cooler holds 96 cans or 72 20-ounce bottles of chilled Coca-Cola products.
Introduction: Spring 2002
Construction/Materials: Double-walled, rotationally-molded polyethylene; wire
Distribution: C-stores and supermarkets
P-O-P Company: Iowa Rotocast Plastics, Decorah, Iowa

Client: Hormel Foods Corp., Austin, Minn.
Product: Pepperoni and fully cooked bacon
Size of run: 5,000
Distribution: Supermarkets, including Piggly Wiggly
Introduction: December 2001
Duration: Permanent
Construction/Materials: Metal, vacuum-formed plastic
Weight: 70 pounds
Producer: Visual Marketing Inc., Chicago

Products: Sutter Home and Trinity Oaks wines
Introduction: 3,900 Sutter Home racks; 3,000 Trinity Oaks racks
P-O-P company: Aaardvark Aarmadillo Corp., Phoenix
Distribution: Supermarkets, liquor stores, club stores, drugstores
Introduction: April 2001
Duration: Permanent
Construction: Steel
Display set-up: Retail staff
A steel rack with chrome coating was introduced this year for Sutter Home wines. Its stepped-up design adds a sense of movement to the display.

Products: Sutter Home and Trinity Oaks wines
Introduction: 3,900 Sutter Home racks; 3,000 Trinity Oaks racks
P-O-P company: Aaardvark Aarmadillo Corp., Phoenix
Distribution: Supermarkets, liquor stores, club stores, drugstores
Introduction: April 2001
Duration: Permanent
Construction: Steel
Display set-up: Retail staff
The counter rack for Sutter Home Winery complements the floorstand and holds 27 bottles.

Client: The Coca-Cola Co., Atlanta
Products Promoted: Dasani bottled water
Comments: The addition of wire baskets on the cooler allows retailers to cross-merchandise health foods such as apples and bananas. The baskets helped bottlers gain incremental placement in nontraditional channels such as the deli sections of supermarkets.
Introduction: March 2001
Size of Run: 2,000
Construction/Materials: Blow-molded, 48-quart cooler; corrugated plastic base wrap screenprinted with UV-stable inks; medium-gauge wire

A profile of Steve Spetnagel, merchandising and equipment manager for Coca-Cola

Product: Poland Springs and Calistoga bottled water
Number of displays: 400
P-O-P company: Lingo Manufacturing Co., Florence, Ky.
Distribution: Upscale supermarkets and convenience stores
Introduction: January 2001
Duration: Semipermanent
Construction: Wood crates, sheet metal, steel tubing, styrene signs
Display set-up: Field staff
Perrier's semipermanent display for its Calistoga and Poland Springs brands conveys an outdoorsy, natural image with its wooden crates that can be tilted to gravity feed the product.

Retail Category: Supermarkets: Food Items
Display Type: Freestanding - Temporary
Client: Campbell Soup Co.
Producer: Taurus Display Corp., Cherry Hill, N.J.
Size of Run: 160
Comments: This large-format shipper enabled Campbell Soup Co. to break into new accounts during the Valentine's Day season.