Supermarket/Grocery

Client: Sargento Foods Inc., Plymouth, Wis.
Product: Cheese snacks
Size of run: 25,000
Distribution: Supermarkets, drug stores
Introduction: June 2003
Duration: Permanent
Construction/Materials: Injection-molded plastic
Dimensions (H x W x D): 5" x 9" x 22"
Weight: 7 pounds fully loaded
Producer: Visual Marketing Inc., Chicago

Supermarkets that try to squeeze in as many products and promotions as possible must be aware that too many messages or brands will only confuse shoppers.