Supermarket/Grocery

Retailer: Price Chopper
Product: Cinnamon Sugar Squares
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Breakfast Foods
Price: $2.19, 14-ounce box
Comments: Cinnamon Sugar Squares occupy the middle tier of Price Chopper's three-tiered store brand structure. The cereals were promoted with pallet displays and 10-for-$10 price deals.

Retailer: Wild Oats Markets
Product: Natural Sundried Tomato & Herb Flatbread Crackers
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Gourmet
Price: $2.99, 5.8 ounces
Comments: Packages for Wild Oats natural crackers feature two earth tone colors selected to complement each flavor profile in the line.

Retailer: Spartan Stores
Product: Chicken Noodle Soup
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Soups
Price: $1.99, 19 ounces
Comments: Spartan offers its 350 independent retailers three tiers of private label products: Spartan Premium, Valu Time and the Full Circle line of natural and organic products.

Retailer: Sobeys
Product: Compliments Sensations Swiss Chocolate Praline Collection
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Specialty
Price: $9.99 (Canadian), 250 grams
Comments: This assortment in Sobeys' premium private label line debuted in November 2005.

Retailer: Save-A-Lot
Product: Petz Supplies
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Pet Care
Comments: Sav-A-Lot designed the Petz logo in-house and selected blue as a color to unite all the products in the line.

Retailer: Price Chopper
Product: Central Market Classics Triple Chocolate Chip Cookies
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Bakery & Cookies
Price: 2 for $5, 7.2-ounce box
Comments: Just one flavor in Price Chopper's line of eight gourmet cookie varieties.

Retailer: Harris Teeter
Product: H.T. Traders Original Organic 8 Grain Crackers
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Snacks
Price: $2.99, 5 ounces
Comments: The H.T. Traders line launched in 1999 now includes imported, regional and specialty items across several product categories.

Retailer: Supervalu
Product: Oya Pointe California Chardonnay
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Alcoholic beverages
Price: $9.99, 750 ml. bottle
Comments: Supervalu launched Oya Pointe in fall 2005 with in-store support that included floor displays, endcaps, neck hangers with suggested recipes, and wine-tasting events. Rich label colors were chosen to complement the harvest-inspired brand icon.

Retailer: Albertsons
Product: Essensia Chocolate Chunk Cookie Ice Cream Sandwich
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Ice Cream
Price: $3.49, 28 ounces
Comments: Albertsons promotes its Essensia premium private label line of nearly 200 SKUs via television, coupon offers, and in-store displays.