Supermarket/Grocery

Retailer: Kroger
Location: Cincinnati

Retailer: Sobeys Inc.
Product: Compliments Kid's Flushable Wipes
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Kid's Corner
Price: $3.49
Comments: A brightly colored, reusable dispenser invites repeat purchases and helps to reduce packaging on subsequent refills.

Retailer: ShopRite/Wakefern Food Corp.
Product: Sparkling Natural Mineral Water
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Non-alcoholic Beverages
Price: $1.19, 1-liter
Comments: This sparkling water introduced in February 2006 is part of Wakefern's private label line of imported goods promoted in circulars and brochures distributed in-store and by direct mail. Designers displayed the ShopRite logo inconspicuously so it wouldn't detract from the bottle's imported look.

Retailer: ShopRite/Wakefern Food Corp.
Product: Organic Mixed Vegetables
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Healthy Eating
Price: $1.99, 16 ounces

Retailer: Sav-A-Lot
Product: Dianora's
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Pizza
Price: $2.99, 31 ounces
Comments: Sav-A-Lot's pizza retails for considerably less than national brands costing up to $5.79.

Retailer: Ahold USA
Product: Mi Casa Peach Nectar
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Ethnic
Price: 99 cents, 33.8 ounces
Comments: Ahold's Mi Casa brand, introduced in Stop & Shop stores in 2004, encompasses more than 70 products across multiple categories. Mi Casa Nectar was designed to satisfy the growing consumer base of Caribbean Hispanics. The 1-liter aseptic packages are merchandised on pallets and permanent endcaps in dedicated "Ethnic Centers" of Stop & Shop superstores.

Retailer: Wild Oats Markets
Product: Henry's Mozzarella String Cheese
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Dairy
Price: $2.99, 12 ounces
Comments: Wild Oats promoted its new string cheese product primarily through sampling and demos in the cheese department.

Retailer: Supervalu
Product: Nature's Best Organic White Cheddar Macaroni & Cheese
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Side Dishes
Price: $1.99, 7.25 ounces
Comments: Supervalu introduced 122 items in the Nature's Best line of organic foods in April 2006. The products are merchandised in their own section within the retailer's natural/organic shelf sets.

Retailer: Sobeys
Product: Compliments Sensations Thai Golden Purse Hors D'Oeuvres
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Appetizers
Price: $6.99 (Canadian)
Comments: Sobeys promoted its premium private label entree line in its Inspired by Compliments magazine and via in-store flyers.

Retailer: ShopRite/Wakefern Food Corp.
Product: Organic Unsweetened Applesauce
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Ready-to-eat
Price: $1.99, 25-ounce jar
Comments: ShopRite has nearly tripled its organic offerings in the past 18 months. The applesauce bears the distinctive purple banner common to all of ShopRite's organic products.