Walmart Gets Back to Basics Experts say mass merchandiser is winning back its core customer while also making a forward-thinking commitment to online, social and mobile P&G Concentrates on Tide Pods Social media push gets samples into loyal followers' washing machines ShopRite PepsiCo 'Moments' Feature Publix 'Spring Gatherings' Standee Jewel-Osco PepsiCo 'Moments' Feature Kraft 'Powers Up' Breakfast with Belvita Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle Ahold P&G 'brandSaver' Incentive Paper Mate Counters Pen Envy Campaign positions new InkJoy line as 'most stolen pen' A&P 'Thank You, Mom' Incentive Axe Anarchy Sprays Equal Opportunity New body spray line launches with marketing that targets 'Axe girls' as well as guys First Previous 3690 3691 3692 3693 3694 Next Last
