Supermarket/Grocery

Client: Kroger, Cincinnati, OH
Product(s) Promoted: Vitaminwater 20 oz., Smartwater 700 mL, Smartwater 1L
Distribution: Kroger and associated banners (Ralph's, King Soopers, Dillon's, etc.)
Number of Stores: 1,716
Production Run Quantity: 1,799
Introduction: 4/15/12
Intended Duration: 52 weeks
Dimensions (H x W x D): 56" x 24" x 72"
Weight: 130 lbs.
Budget Category (U.S.) $301 - $350 (display only)

Client: ConAgra Foods, Omaha, NE
Product(s) Promoted: Shelf-stable meal enhancers such as Hunt's, La Choy products, Pam Cooking Spray
Distribution: Grocery Stores
Number of Stores: 1,309
Production Run Quantity: 1,309
Introduction: 1/9/12
Intended Duration: 2 weeks
Dimensions (H x W x D): 60" x 48" x 40"
Weight: 1316 lbs.
Budget Category (U.S.) $101 - $150 (display only)

Client: Kraft Foods, Northfield, IL
Product(s) Promoted: Gevalia Traditional Roast Coffee, Gevalia House Blend Coffee, and Gevalia French Roast Coffee
Distribution: National/regional in-store campaign
Number of Stores: 35,000
Production Run Quantity: 55,000
Introduction: 12/12/11
Intended Duration: 3-6 weeks
Dimensions (H x W x D): 60" x 19" x 17"
Weight: 10 lbs.
Budget Category (U.S.) $26 - $50 (display only)

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Keystone Light
Distribution: National distribution to c-stores, liquor stores, grocery stores
Number of Stores: 60% of the nation's grocery and c-stores
Production Run Quantity: 2,509,819 units
Introduction: 10/1/11
Intended Duration: 4 months
Dimensions (H x W x D): 11" x 13" x 8"
Weight: 3 lbs.
Budget Category (U.S.) $16 - $25 (includes product)