Mass Merchants Speak Out on P-O-P What Not to Do What do retailers want? Here are key mistakes marketers continually make. Husqvarna Focuses On Ease of Use Distributor Aids Kmart P-O-P Process Lowe's Unifies Designs Improving The Odds at Hardware Stores Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? Retail Pressures Bring Closer Relationships The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. Amurol Displays Alert Consumers to New Gum Fostex Simplifies Recording With Co-Branded P-O-P First Previous 333 334 335 336 337 Next Last
