Sporting Goods

Product: Snowboards
Number of displays: 6,000 in the U.S., Europe and Japan
Average unit cost: $14
P-O-P company: Acrylic Designs Inc., Springfield, Vt.
Distribution: Surf and ski shops
Introduction: July 1991
Duration: Permanent
Construction: Acrylite, an acrylic hot stamped Mylar film
Acrylic displays allow the graphics of Snowboards to show through.

Type: Counter display
Printing Process: Full litho label
Coating: Film laminate
Number Printed: 25,000
Cost: Under $5
Release: March 1991
Client: Slazenger Golf
Product: Golf balls
Producer: Progress Container & Display, Lawrenceville, Ga.
Comments: Litho label was color matched to folding cartons and additional advertising print.

Advertiser: Wisconsin Lottery, Madison, Wis.
Producer: Process Displays, Milwaukee, Wis.
Objective: To provide educational brochures and play slips for Lotto games, as well as information for instant-win scratch games.

Advertiser: Coleman Co., Wichita, KS
Producer: E and E Specialties, Lawrence, KS
Objective: To call special attention in retailers to the company's line ofcamping cookstoves. Special laminated plastics were used to create the multi-color rock-textured appearance. The thermoformed base shows four camp stoves and the curved thermoformed header has a label with colorful graphics.