Sporting Goods

Introduced: July 1992
Advertising agency: O'Neil Griffin/Portland Inc.
P-O-P firm: J.S. McCarthy, Augusta, Maine
Construction: Five color on 80-pound dull-cover stock
Quantity: 2,000

Introduced: April 1992
Advertising agency: Schreurs & Associates
P-O-P firm: Edwards Graphics Arts Printing
Construction: Four-color printing
Quantity: 1,625

Introduced: May 1992
Advertising agency: Karsh & Hagan Inc.
P-O-P firm: Not applicable
Construction: Four-color printing on 80-pound text paper, mounted on both sides
Quantity: 3,000

Introduced: November 1987
Advertising agency: In-house
P-O-P firm: Dualite Inc.
Construction: Clear Vivak with black/white co-extruded polystyrene
Quantity: 5,500

Introduced: May 1992
Advertising agency: Montgomery, Zukerman, Davis Inc.
P-O-P firm: Not applicable
Construction: Various media
Quantity: 5,500 each piece

Introduced: October 1991
Advertising agency: Zenith Graphics
P-O-P firm: Sudden Graphics
Construction: Four color, plus gold, bleed and varnish printed on one side on clay-coated stock; die-cut inner slot, scored; applied with double-sided foam tape.
Quantity: 2,200 with die-cut slot; 500 without slot

Introduced: January 1992
Advertising agency: In-house with Trahan, Burden and Charles
P-O-P firm: Merjo Advertising
Construction: Vinyl plastic with foam backing and clear overlay for insertion of game materials
Quantity: 2,000

Product: Snowboards
Number of displays: 6,000 in the U.S., Europe and Japan
Average unit cost: $14
P-O-P company: Acrylic Designs Inc., Springfield, Vt.
Distribution: Surf and ski shops
Introduction: July 1991
Duration: Permanent
Construction: Acrylite, an acrylic hot stamped Mylar film
Acrylic displays allow the graphics of Snowboards to show through.