Sporting Goods

Client: Schwinn Cycling and Fitness Inc.
P-O-P company: MCA Sign Co.

Client: Nike
P-O-P company: DCI Marketing

Client: The NRA
Producer: Stout Marketing
Category: Screen printing/silkscreening
Comments: The client needed precise color reproduction. Each cartridge image was stripped in from an individual four-color transparency.

Client: Spalding Sports Worldwide
Producer: Promotional Industries Inc.
Category: Metal/Wire: Counter, shelf or table unit
Comments: The use of brass side panels and a brass riser create an upscale, permanent image. The shadow-box treatment draws attention to the graphics. The display takes up 1 square foot of space yet holds 96 products.

Client: Fender Musical Instrument Corp.
Producer: Fiberoptic Lighting Inc.
Category: Motion, Light or Sound: Sign
Comments: Fiberoptics, which appear brighter from a distance, were used in this display to draw customers to the appropriate store department. The use of laser drilling, silkscreening and extruded cabinets helped keep costs down.

Client: Victorinox
Producer: Thomson-Leeds Co.
Category: Multiple Materials: Fixture
Comments: This display was designed to work in 10 countries that utilize five different languages. The mechanized knife conveys basic product features. Custom signs on the base explain key points for local markets. A special UV inhibitor keeps the red plastic from fading. International voltage problems are solved with a 110/120 switch and a custom motor that handles both currents.