Sporting Goods

Retailer: Wal-Mart
Location: Ohio

Client: Bridgestone Golf, Covington, GA
Introduction: February 2006
Product(s) Promoted: Bridgestone B330, B330s, E5 and E6 golf balls
Distribution: Dick's Sporting Goods
Intended Length of Use: 2 months
Size of Run: 275
Dimensions (H x D x W): 57.5" x 44.5" x 44.5"
Weight: 45 lbs.
Producer: Pratt Display, Conyers, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Acushnet Co., Fairhaven, MA
Introduction: March 2006
Product(s) Promoted: 5 SKUs of golf balls
Distribution: Pro golf shops in U.S. and internationally
Intended Length of Use: 2 years
Size of Run: 2,070
Dimensions (H x D x W): 19.375" x 11.625" x 5.75"
Weight: 5 lbs.
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Epiphone, Nashville, TN
Introduction: October 2005
Product(s) Promoted: Epiphone Guitars
Distribution: Music stores (independents and chains) nationwide
Intended Length of Use: 2 to 4 years
Size of Run: 200+
Dimensions (H x D x W): 23" x 1.5" x 12"
Weight: 3 lbs.
Producer: AdMart Custom Signage, Danville, KY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Champs Sports, Bradenton, FL
Introduction: June 2005
Product(s) Promoted: A line of Fila shoes on clearance
Distribution: Champs Sports stores nationwide.
Intended Length of Use: 2 weeks
Size of Run: 450
Dimensions (H x D x W): 40" x 4" x 40"
Weight: 8 lbs.
Producer: Kroll Salkin Corp., Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: New Balance, Boston, MA
Introduction: February 2006
Product(s) Promoted: Athletic apparel
Distribution: Independent and regional sporting goods retailers
Intended Length of Use: 2 to 5 years
Size of Run: 612
Dimensions (H x D x W): 74" x 26.25" x 52"
Weight: 200 lbs.
Producer: The Carlson Group Inc., Portland, OR

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Asics America Corp., Irvine, CA
Introduction: February 2006
Product(s) Promoted: Gel-Kinsei Running Shoe
Distribution: Sport Specialty (running store independents) nationwide
Intended Length of Use: 12 to 18 months
Size of Run: 350
Dimensions (H x D x W): 18" x 12" x 7"
Weight: 6 lbs.
Producer: The Carlson Group Inc., Portland, OR

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?