Sporting Goods

Retailer: Wal-Mart
Location: Ohio

Client: Under Armour, Baltimore, MD
Introduction: April 2006
Product(s) Promoted: Under Armour Football Cleats
Distribution: Top sporting goods chains, including Dick's, The Sports Authority
Intended Length of Use: 1 year
Size of Run: 500
Dimensions (H x D x W): 65 to 70" x 16" x 20"
Weight: 50 to 60 lbs.
Producer: Cormark Inc., Des Plaines, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: New Balance, Boston, MA
Introduction: February 2006
Product(s) Promoted: Footwear
Distribution: Independent and regional sporting goods retailers
Intended Length of Use: 2 years
Size of Run: 912
Dimensions (H x D x W): 66" x 22" x 22"
Weight: 47 lbs.
Producer: The Carlson Group Inc., Portland, OR

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Brooks Sports, Bothell, WA
Introduction: April 2006
Product(s) Promoted: Running apparel, shoes and accessories
Distribution: Running shops and sporting goods stores
Intended Length of Use: 3-plus years
Size of Run: 225 product cores, 400 power wings
Dimensions (H x D x W): Core: 77" x 23" x 34"; Wing: 75" x 16" x 21"
Weight: Core: 80 lbs.; Wing: 25 lbs.

Client: Under Armour, Baltimore, MD
Introduction: February 2006
Product(s) Promoted: Under Armour performance apparel sports bras
Distribution: Top sporting goods chains, including Dick's, The Sports Authority
Intended Length of Use: 1 to 2 years
Size of Run: 950
Dimensions (H x D x W): 71.5" x 24" x 82-116"
Weight: 119-171 lbs.
Producer: Cormark Inc., Des Plaines, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Bell Sports, Santa Cruz, CA
Introduction: May 2006
Product(s) Promoted: Snow and bicycle helmets
Distribution: Bike shops, ski shops, and sporting goods retailers
Intended Length of Use: 3+ years
Size of Run: 1,100 sets: 800 U.S., 300 Europe
Dimensions (H x D x W): 6'11" x 24" x 24"
Weight: 60 lbs.
Producer: Concept Designs Inc., Palo Alto, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: adidas Golf, Carlsbad, CA
Introduction: February 2006
Product(s) Promoted: Footwear
Distribution: Large off-coarse specialty stores, small on-coarse pro shops
Intended Length of Use: 3 years
Size of Run: 188
Dimensions (H x D x W):67" x 21" x 18"
Weight: 80 lbs.
Producer: The Carlson Group Inc., Portland, OR

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?