Sporting Goods

Client: The Acushnet Co., Fairhaven, MA
Product(s) Promoted: Titleist's custom golf ball line
Distribution: Golf Pro Shops
Number of Stores: Not available
Production Run Quantity: 1,250
Introduction: May 2006
Intended Duration: Two years
Dimensions (H x W x D): 10" x 8" x 4"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50

Client: North Pole, Rogers, AR
Product(s) Promoted: Tents
Distribution: Wal-Mart
Number of Stores: 3,000
Production Run Quantity: 3,071
Introduction: May 2007
Intended Duration: Three months
Dimensions (H x W x D): 51" x 48" x 30"
Weight: 45 lbs.
Budget Category (U.S.): $26 - $50
Producer: Kendal King Group, Kansas City, KS

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Kmart (Sears Holdings), Chicago
Product(s) Promoted: Bulk Fountains, Bag Assortments, Snaps, Sparklers, Tray Assortments and Party Popper Assortments
Distribution: Kmart, Sears Hardware, Weis Market, Giant Food, Mills Fleet & Farm, Wegman's, Price Chopper, Acme Fresh Markets, VG's, Bigg's and Longs Drugs
Number of Stores: 1,600
Production Run Quantity: 2,500
Introduction: April 2006
Intended Duration: Two months
Dimensions (H x W x D): 60" x 40" x 48"
Weight: 125 lbs.

Client: Acushnet, Fairhaven, MA
Product(s) Promoted: Pinnacle Brand Golf Balls
Distribution: Specialty stores (golf)
Number of Stores: 950
Production Run Quantity: 1,000
Introduction: February 2007
Intended Duration: 2 years
Dimensions (H x W x D): 12" x 30" x 4"
Weight: 31 lbs.
Budget Category (U.S.): $51 - $100
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: New Balance, Boston
Product(s) Promoted: Men's and women's running Sneakers
Distribution: Sporting goods stores
Number of Stores: 850
Production Run Quantity: 850
Introduction: March 2007
Intended Duration: Three months
Dimensions (H x W x D): 60" x 36" x 1"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100
Producer: TracerGraphix, White Plains, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Acushnet, Fairhaven, MA
Product(s) Promoted: Titleist Pro V1 and Pro V1X Golf Balls
Distribution: Golf Retailers
Number of Stores: 4,645
Production Run Quantity: 4,645
Introduction: January 2006
Intended Duration: One year
Dimensions (H x W x D): 13" x 24" x 15"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50
Producer: Taurus Display, Moorestown, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

This high-tech, industrial-looking display -- with its brushed aluminum and cable accents -- calls attention to new features of the golf clubs. The clubs are held in place with an injection-molded holder, resulting in an organized unit.

• Industrial materials. Brushed aluminum, steel cable and framing, and acrylic lend a high-tech feel to the display.
• Injection-molded club holder. The patented design holds left- or right-handed clubs.

Retailer: Cabela's
Location: Glendale, AZ

-- From 'Ricci at Retail,' published July 2007