Sporting Goods

Client: Acushnet, Fairhaven, MA
Product(s) Promoted: Pinnacle Brand Golf Balls
Distribution: Specialty stores (golf)
Number of Stores: 950
Production Run Quantity: 1,000
Introduction: February 2007
Intended Duration: 2 years
Dimensions (H x W x D): 12" x 30" x 4"
Weight: 31 lbs.
Budget Category (U.S.): $51 - $100
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: New Balance, Boston
Product(s) Promoted: Men's and women's running Sneakers
Distribution: Sporting goods stores
Number of Stores: 850
Production Run Quantity: 850
Introduction: March 2007
Intended Duration: Three months
Dimensions (H x W x D): 60" x 36" x 1"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100
Producer: TracerGraphix, White Plains, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Acushnet, Fairhaven, MA
Product(s) Promoted: Titleist Pro V1 and Pro V1X Golf Balls
Distribution: Golf Retailers
Number of Stores: 4,645
Production Run Quantity: 4,645
Introduction: January 2006
Intended Duration: One year
Dimensions (H x W x D): 13" x 24" x 15"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50
Producer: Taurus Display, Moorestown, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Rawlings Sporting Goods, St. Louis, MO
Product(s) Promoted: Rawlings Baseball Gloves
Distribution: Sports Chalet & Dunham's Sporting Goods
Number of Stores: 50
Production Run Quantity: 52
Introduction: May 2007
Intended Duration: Four months
Dimensions (H x W x D): 72" x 44" x 23"
Weight: 75 lbs.
Budget Category (U.S.): $451 - $500

Client: California Lottery, Sacramento, CA
Product(s) Promoted: Next Millionaire Scratchers ticket
Distribution: Lottery retailers throughout California
Number of Stores: 20
Production Run Quantity: 20
Introduction: April 2006
Intended Duration: Four months
Dimensions (H x W x D): 1" x 60" x 36"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100

Client: Periscope, Minneapolis, MN
Product(s) Promoted: Arctic Cat ATV's
Distribution: Arctic Cat Dealers
Number of Stores: 3,100
Production Run Quantity: 3,100
Introduction: April 2007
Intended Duration: 5 months
Dimensions (H x W x D): 74" x 54" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Nicklaus Golf, West Palm Beach, FL
Product(s) Promoted: Nicklaus Golf Clubs
Distribution: The Sports Authority, Dick's Sporting Goods, Play It Again Sports, other sporting goods retailers.
Number of Stores: 600
Production Run Quantity: 600
Introduction: March 2007
Intended Duration: Two years
Dimensions (H x W x D): 65" x 27" x 32"
Weight: 75 lbs.
Budget Category (U.S.): $201 - $250

This high-tech, industrial-looking display -- with its brushed aluminum and cable accents -- calls attention to new features of the golf clubs. The clubs are held in place with an injection-molded holder, resulting in an organized unit.

• Industrial materials. Brushed aluminum, steel cable and framing, and acrylic lend a high-tech feel to the display.
• Injection-molded club holder. The patented design holds left- or right-handed clubs.