Sporting Goods

Client: Garmin, Olathe, KS
Product(s) Promoted: Garmin Forerunner 305, a personal athletic monitor
Distribution: Specialty athletic stores
Number of Stores: 450
Production Run Quantity: 450
Introduction: December 2006
Intended Duration: 1 year
Dimensions (H x W x D): 8" x 10" x 6"
Weight: 1.5 lbs.
Budget Category (U.S.): $26 - $50
Producer: Kendal King Group, Kansas City, KS

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Design of the Times 2007 Contest Declaration

Product: New Balance athletic shoes and apparel
P-O-P company: The Carlson Group, Portland, OR
Distribution: Sporting goods stores, shoe departments, athletic specialty stores
Introduction: January 2006
Duration: Permanent
Construction: Metal and molded plastic
Set-up: Retail staff or New Balance technicians, depending on order size

Sales up, but so are in-store challenges

Product: New Balance athletic shoes and apparel
P-O-P company: The Carlson Group, Portland, OR
Distribution: Sporting goods stores, shoe departments, athletic specialty stores
Introduction: January 2006
Duration: Permanent
Construction: Metal and molded plastic
Set-up: Retail staff or New Balance technicians, depending on order size