Sporting Goods

Client: Ping Golf, Phoenix, AZ
Product(s) Promoted: Ping Golf Club Custom Fitting
Distribution: Golf Retailers Worldwide
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: August 2006
Intended Duration: Five years
Dimensions (H x W x D): 60" x 48" x 48"
Weight: 100 lbs.
Budget Category (U.S.): $651 - $700
Producer: Trans World Marketing, East Rutherford, NJ

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Design of the Times 2007 Contest Declaration

Product: Suunto wrist computers
Number of displays: 150
P-O-P companies: Concept Designs Inc., Palo Alto, CA; Digital View, Silicon Valley, CA
Distribution: Specialty sporting goods retailers
Introduction: September 2006
Duration: Permanent
Construction: Acrylic, aluminum, foamboard and wood
Set-up: Retail staff
Comments: To learn about the product, consumers could use the touchscreen or grab one of the brochures behind it.