Sporting Goods

Client: Periscope, Minneapolis, MN
Product(s) Promoted: Arctic Cat ATV's
Distribution: Arctic Cat Dealers
Number of Stores: 3,100
Production Run Quantity: 3,100
Introduction: April 2007
Intended Duration: 5 months
Dimensions (H x W x D): 74" x 54" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Nicklaus Golf, West Palm Beach, FL
Product(s) Promoted: Nicklaus Golf Clubs
Distribution: The Sports Authority, Dick's Sporting Goods, Play It Again Sports, other sporting goods retailers.
Number of Stores: 600
Production Run Quantity: 600
Introduction: March 2007
Intended Duration: Two years
Dimensions (H x W x D): 65" x 27" x 32"
Weight: 75 lbs.
Budget Category (U.S.): $201 - $250

Client: TaylorMade-Adidas Golf, Carlsbad, CA
Product(s) Promoted: Powerband Golf Shoe
Distribution: Sporting goods and golf specialty retailers
Number of Stores: 1,000
Production Run Quantity: 2,277
Introduction: February 2007
Intended Duration: One year
Dimensions (H x W x D): 14" x 12" x 7"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25

Client: The Acushnet Co., Fairhaven, MA
Product(s) Promoted: ProV, ProV1X, NXT Tour, NXT, and DT SoLo golf balls.
Distribution: Golf Pro Shops and Sporting Goods Stores
Number of Stores: Not available
Production Run Quantity: 1,835
Introduction: March 2007
Intended Duration: Three months
Dimensions (H x W x D): 13" x 20" x 11"
Weight: 16 lbs.
Budget Category (U.S.): $26 - $50

This high-tech, industrial-looking display -- with its brushed aluminum and cable accents -- calls attention to new features of the golf clubs. The clubs are held in place with an injection-molded holder, resulting in an organized unit.

• Industrial materials. Brushed aluminum, steel cable and framing, and acrylic lend a high-tech feel to the display.
• Injection-molded club holder. The patented design holds left- or right-handed clubs.

Retailer: Cabela's
Location: Glendale, AZ

-- From 'Ricci at Retail,' published July 2007

Retailer: Cabela's
Location: Glendale, AZ

-- From 'Ricci at Retail,' published July 2007

Retailer: Cabela's
Location: Glendale, AZ

-- From 'Ricci at Retail,' published July 2007