Sporting Goods

Client: Garmin, Olathe, KS
Product(s) Promoted: Garmin GPS plotters, sounders and charters; Garmin g2 Vision
Distribution: West Marine and Boaters World
Number of Stores: 525
Production Run Quantity: 525
Introduction: March 2007
Intended Duration: 1 year
Dimensions (H x W x D): 75" x 23" x 23"
Weight: 6.5 lbs.
Budget Category (U.S.): $51 - $100

Client: Modell's Sporting Goods, New York
Product(s) Promoted: Rawlings Baseball Gloves
Distribution: Modell's Sporting Goods stores
Number of Stores: 150
Production Run Quantity: 150
Introduction: April 2007
Intended Duration: Six months
Dimensions (H x W x D): 84" x 52" x 36"
Weight: 100 lbs.
Budget Category (U.S.): $101 - $150

Client: The Acushnet Co., Fairhaven, MA
Product(s) Promoted: Titleist's custom golf ball line
Distribution: Golf Pro Shops
Number of Stores: Not available
Production Run Quantity: 1,250
Introduction: May 2006
Intended Duration: Two years
Dimensions (H x W x D): 10" x 8" x 4"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50

Client: North Pole, Rogers, AR
Product(s) Promoted: Tents
Distribution: Wal-Mart
Number of Stores: 3,000
Production Run Quantity: 3,071
Introduction: May 2007
Intended Duration: Three months
Dimensions (H x W x D): 51" x 48" x 30"
Weight: 45 lbs.
Budget Category (U.S.): $26 - $50
Producer: Kendal King Group, Kansas City, KS

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Kmart (Sears Holdings), Chicago
Product(s) Promoted: Bulk Fountains, Bag Assortments, Snaps, Sparklers, Tray Assortments and Party Popper Assortments
Distribution: Kmart, Sears Hardware, Weis Market, Giant Food, Mills Fleet & Farm, Wegman's, Price Chopper, Acme Fresh Markets, VG's, Bigg's and Longs Drugs
Number of Stores: 1,600
Production Run Quantity: 2,500
Introduction: April 2006
Intended Duration: Two months
Dimensions (H x W x D): 60" x 40" x 48"
Weight: 125 lbs.

Client: Acushnet, Fairhaven, MA
Product(s) Promoted: Pinnacle Brand Golf Balls
Distribution: Specialty stores (golf)
Number of Stores: 950
Production Run Quantity: 1,000
Introduction: February 2007
Intended Duration: 2 years
Dimensions (H x W x D): 12" x 30" x 4"
Weight: 31 lbs.
Budget Category (U.S.): $51 - $100
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: New Balance, Boston
Product(s) Promoted: Men's and women's running Sneakers
Distribution: Sporting goods stores
Number of Stores: 850
Production Run Quantity: 850
Introduction: March 2007
Intended Duration: Three months
Dimensions (H x W x D): 60" x 36" x 1"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100
Producer: TracerGraphix, White Plains, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Acushnet, Fairhaven, MA
Product(s) Promoted: Titleist Pro V1 and Pro V1X Golf Balls
Distribution: Golf Retailers
Number of Stores: 4,645
Production Run Quantity: 4,645
Introduction: January 2006
Intended Duration: One year
Dimensions (H x W x D): 13" x 24" x 15"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50
Producer: Taurus Display, Moorestown, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Rawlings Sporting Goods, St. Louis, MO
Product(s) Promoted: Rawlings Baseball Gloves
Distribution: Sports Chalet & Dunham's Sporting Goods
Number of Stores: 50
Production Run Quantity: 52
Introduction: May 2007
Intended Duration: Four months
Dimensions (H x W x D): 72" x 44" x 23"
Weight: 75 lbs.
Budget Category (U.S.): $451 - $500

Client: California Lottery, Sacramento, CA
Product(s) Promoted: Next Millionaire Scratchers ticket
Distribution: Lottery retailers throughout California
Number of Stores: 20
Production Run Quantity: 20
Introduction: April 2006
Intended Duration: Four months
Dimensions (H x W x D): 1" x 60" x 36"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100