Sporting Goods

Client Company: Specialized Bicycle Components
Category: Sports Equipment
Country of Production: Canada
Country of Placement: United States
Intended Length of Use: 1 months
Producer: Artisan Complete
Unit Cost: Under $200
Production Date: 9/1/2008
Production Run Quantity: 350

Client Company: Glaceau
Category: Grocery and General Merchandise Products
Country of Production: Domestic & International
Country of Placement: United States
Intended Length of Use: 12 months
Producer: PFI
Unit Cost: Under $100
Production Date: 7/25/2008
Production Run Quantity: 10,000
Objectives: The display provides additional warm placement opportunities in various retail trade channels: C-stores, supermarkets, mass merchandisers.

One brand's research shows Michael Phelps' image more effective than display copy