Leki Slide Chart Display
Brand: Leki USA, Buffalo, NY
Producer: American Slide Chart, Wheaton, IL
Product: Hiking poles
Display: Paperboard wheel that hooks to a floorstand
Key insight: Prior to the informational wheel, shoppers did not have access to or knowledge of Leki's full line of hiking poles. It answers their need for more choices and has bumped up sales of the full line.
Comment: The slide chart (above) can be attached to existing floorstands (right) or hang from pegs, grids or slatwalls.
