Specialty Retailer

Client: Swedish Match, Richmond, VA
Introduction: August 2004
Size of Run: 5,000
Distribution: C-stores, Tobacco Shops
Dimensions (H x W x D): 46" x 16" x 14"
Weight: 3 pounds
Producer: U.S. Display Group, Newark, NJ

Ted Shred's candles are made from surfwax. They are promoted in surfshops on a giant surfboard-shaped display and this rack that resembles a Tiki hut.
Producer: Metaline, South Amboy, N.J.

Client: Worldwide Cosmetics, North Hollywood, Calif.
Producer: Justman Packaging & Display, Commerce, Calif.
Comments: Since September, the use of 3-D cutouts on countertop displays for China Glaze nail lacquers has increased sales of the line by more than 35%. Sales went "through the roof" for its Wedding Diva line as well.

Paper Mate, Office Depot 'tweak' traditional packaging to help their brands stand out in stores.

Client: Worldwide Cosmetics, North Hollywood, Calif.
Producer: Justman Packaging & Display, Commerce, Calif.
Comments: Since September, the use of 3-D cutouts on countertop displays for China Glaze nail lacquers has increased sales of the line by more than 35%. Sales went "through the roof" for its Wedding Diva line as well.

Specialized retailers look for interactive displays so they can continue to compete with mass merchants.

In April, these 12-inch-tall table signs shipped to golf specialty stores and department stores to promote Greg Norman Apparel's Men's and Women's Collections. More than 935 of them from were produced from screenprinted, frosted acrylic and laser-cut, powdercoated steel.
Producer: Rapid Displays, Chicago and Union City, Calif.

Client: Worldwide Cosmetics, North Hollywood, Calif.
Producer: Justman Packaging & Display, Commerce, Calif.
Comments: Since September, the use of 3-D cutouts on countertop displays for China Glaze nail lacquers has increased sales of the line by more than 35%. Sales went "through the roof" for its Wedding Diva line as well.