Specialty Retailer

P-O-P to recapture market share; custom installs for all major chains

Premium brands enter supermarkets withthe help of an old packaging shape.

Client: Swedish Match, Richmond, VA
Introduction: August 2004
Size of Run: 5,000
Distribution: C-stores, Tobacco Shops
Dimensions (H x W x D): 46" x 16" x 14"
Weight: 3 pounds
Producer: U.S. Display Group, Newark, NJ

Client: Out of the Blue, Towson, MD
Introduction: June 2004
Size of Run: 100
Distribution: Specialty Stores
Dimensions (H x W x D): 13.25" x 18" x 5.75"
Weight: 3 pounds
Producer: The P-O-P Shop LLC, West Berlin, NJ