Specialty Retailer

Client: Bell Sports, Santa Cruz, CA
Introduction: October 2005
Product(s) Promoted: Bicycle lights and cycling computers
Distribution: Independent bicycle dealers
Intended Length of Use: 2+ years
Size of Run: 600: light configuration, 1,500: computer configuration
Dimensions (H x D x W): 10" x 9" x 18"
Weight: 10 lbs.
Producer: Concept Designs Inc., Palo Alto, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Schafer/Condon/Carter, Chicago, IL
Introduction: May 2006
Product(s) Promoted: Bayliner Boats
Distribution: Bayliner boat dealerships nationwide
Intended Length of Use: 4 months
Size of Run: 325
Dimensions (H x D x W): 80" x 18" x 18"
Weight: 5 lbs.
Producer: Packaging Corp. of America, Burlington, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Alberto Culver, Melrose Park, IL
Introduction: February 2006
Product(s) Promoted: Nexxus Hair Care Products, Shampoo, Conditioners, Styling Aids
Distribution: Mass Market, Drug, Specialty Stores
Intended Length of Use: Promotional period of 6 weeks, with restocking encouraged.
Size of Run: 10,000
Dimensions (H x D x W): 69" x 17.5" x 19.5"
Weight: 40 lbs.

Client: The Procter & Gamble Co., Boston, MA
Introduction: April 2006
Product(s) Promoted: Triumph power toothbrushes
Distribution: Dentist's offices
Intended Length of Use: 2 years
Size of Run: 12,500
Dimensions (H x D x W): 1' x 1' x 1'5"
Weight: 2 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Epiphone, Nashville, TN
Introduction: October 2005
Product(s) Promoted: Epiphone Guitars
Distribution: Music stores (independents and chains) nationwide
Intended Length of Use: 2 to 4 years
Size of Run: 200+
Dimensions (H x D x W): 23" x 1.5" x 12"
Weight: 3 lbs.
Producer: AdMart Custom Signage, Danville, KY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: La Sportiva USA, Boulder, CO
Introduction: March 2005
Product(s) Promoted: Hiking and trail shoes and boots
Distribution: Outdoor retailers and specialty shops
Intended Length of Use: 3+ years
Size of Run: 3500 shoe shelves, 100 shoe risers, 1000 shelf talkers, 500 wall signs, 500 countertop signs

Client: Creations at Dallas, Dallas, TX
Introduction: February 2006
Product(s) Promoted: Golf clubs
Distribution: Nationwide in pro shops and sports equipment channels
Intended Length of Use: 5 years
Size of Run: 3,000
Dimensions (H x D x W): 70" x 30" x 33"
Weight: 80 Ibs.
Producer: Creations at Dallas, Dallas, TX

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Garmin International Inc., Olathe, KS
Introduction: March 2006
Product(s) Promoted: Global positioning system
Distribution: West Marine, Boat US and BoatersWorld
Intended Length of Use: 3 months
Size of Run: 800
Dimensions (H x D x W): 74" x 19.5" x 23"
Weight: 10 Ibs.
Producer: Kendal King Group, Kansas City, KS

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Basic Research, Salt Lake City, UT
Introduction: November 2005
Product(s) Promoted: Lip Explosion Cosmetics
Distribution: Mass merchants, specialty retailers, supermarkets, drug stores
Intended Length of Use: 6 weeks
Size of Run: 3,000
Dimensions (H x D x W): 48" x 5" x 14"
Weight: 5 lbs.
Producer: Origin LLC, Burbank, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Hillerich & Bradsby, Louisville, KY
Introduction: December 2005
Product(s) Promoted: Golf clubs
Distribution: Golf stores nationwide
Intended Length of Use: 12 months or more
Size of Run: 500
Dimensions (H x D x W): 50.5" x 17.25" x 18.25"
Weight: 45 lbs.
Producer: Packaging Unlimited LLC, Louisville, KY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?