Specialty Retailer

Client: The Procter & Gamble Co., Boston, MA
Introduction: April 2006
Product(s) Promoted: Triumph power toothbrushes
Distribution: Dentist's offices
Intended Length of Use: 2 years
Size of Run: 12,500
Dimensions (H x D x W): 1' x 1' x 1'5"
Weight: 2 lbs.
Producer: Mechtronics, White Plains, NY

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Epiphone, Nashville, TN
Introduction: October 2005
Product(s) Promoted: Epiphone Guitars
Distribution: Music stores (independents and chains) nationwide
Intended Length of Use: 2 to 4 years
Size of Run: 200+
Dimensions (H x D x W): 23" x 1.5" x 12"
Weight: 3 lbs.
Producer: AdMart Custom Signage, Danville, KY

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: La Sportiva USA, Boulder, CO
Introduction: March 2005
Product(s) Promoted: Hiking and trail shoes and boots
Distribution: Outdoor retailers and specialty shops
Intended Length of Use: 3+ years
Size of Run: 3500 shoe shelves, 100 shoe risers, 1000 shelf talkers, 500 wall signs, 500 countertop signs

Client: Creations at Dallas, Dallas, TX
Introduction: February 2006
Product(s) Promoted: Golf clubs
Distribution: Nationwide in pro shops and sports equipment channels
Intended Length of Use: 5 years
Size of Run: 3,000
Dimensions (H x D x W): 70" x 30" x 33"
Weight: 80 Ibs.
Producer: Creations at Dallas, Dallas, TX

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Garmin International Inc., Olathe, KS
Introduction: March 2006
Product(s) Promoted: Global positioning system
Distribution: West Marine, Boat US and BoatersWorld
Intended Length of Use: 3 months
Size of Run: 800
Dimensions (H x D x W): 74" x 19.5" x 23"
Weight: 10 Ibs.
Producer: Kendal King Group, Kansas City, KS

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Book marketers find more success placing displays in alternate channels rather than major chains like Barnes & Noble and Borders