Bolla Metal Wine Rack
Product: Bolla Italian Wine
Number of displays: 400 of each
Producers: PriceWeber, Louisville, KY (design); Racks Inc., San Diego (production)
Distribution: Specialty retailers and supermarkets
Introduction: May 2004
Duration: Permanent
Construction: Wood, metal, casters
Comments: This metal rack featuring casters for easy mobility is one of several pieces to support Bolla's new campaign.