Specialty Retailer

Product: Bolla Italian Wine
Number of displays: 400 of each
Producers: PriceWeber, Louisville, KY (design); Racks Inc., San Diego (production)
Distribution: Specialty retailers and supermarkets
Introduction: May 2004
Duration: Permanent
Construction: Wood, metal, casters
Comments: This metal rack featuring casters for easy mobility is one of several pieces to support Bolla's new campaign.

Product: Memory Foam Mattress
Number of displays: 10,000+
Producers: Taurus Display Corp., Moorestown, NJ. (corrugated packaging); Midway Displays Inc., Bedford Park, IL. (Cor-Caddie assembly)
Distribution: Club and specialty stores
Introduction: April 2004
Duration: Permanent
Construction: Corrugated box with injection-molded plastic handle; steel tubular frame with four casters

Shoving for space continues; Reynolds American preps 2005 program

Client: Kerastase Paris/L'Oreal USA Inc., New York
Production Date: August 15, 2004
Size of Run: 900 (600 initial, 300 reorder)
Distribution: Hair salons
Duration: Permanent
Producer: Diam International, Woodside, NY

Client: Elizabeth Arden, New York
Introduction: September 1, 2004
Size of Run: 530
Distribution: Duty-free stores
Producer: Mechtronics, White Plains, NY

Efficient unit holds different shoe lines throughout year; reduces discarded P-O-P

Client: Skechers USA Inc.
Producer: United Displaycraft, Des Plaines, IL
Distribution: Surf shops and specialty stores
Introduction: January 2005
Size of run: 2,100
Comments: This mobile spinning display can merchandise shoes on hooks or shelves. Skechers hopes its flexibility will cause retailers to keep it longer, thus reducing the need for additional, shorter-term P-O-P.